Case Study: Glendinning Smith LLP
Glendinning Smith LLP is the Fraser Valley’s foremost Labour and Employment law firm. With decades of experience, they provide trusted legal counsel to both employers and employees navigating complex workplace challenges across British Columbia.
Following a change in ownership, the firm needed to modernize its brand without losing the credibility it had earned over the years. Vasdev Design led a complete transformation—redefining strategy, messaging, visual identity, and launching a new website. The result is a refreshed, cohesive brand that confidently bridges their legacy with their future.
Project Objectives
Results
Step 1
Discovery & Strategic Realignment
With a long-standing presence in the legal industry, Glendinning Smith LLP faced a major turning point with a change in ownership. Recognizing the need to modernize without losing their legacy, they partnered with Vasdev Design to lead a full brand discovery. Through in-depth consultations and strategic workshops, we uncovered the firm’s renewed mission, values, and vision to lay the foundation for a comprehensive rebrand.
Step 2
Design & Brand Transformation
We began by reimagining the firm’s logo, colour palette, and visual language – modernizing the brand while maintaining the trust and professionalism clients expect. The result was a refreshed look that communicates both authority and approachability.
From messaging to visuals, we crafted a digital presence that brings the new brand to life. The custom website is intuitive, responsive, and speaks directly to their audience. Every word and visual was purposefully designed to align with the firm’s voice and future vision.
Step 3
Continued Partnership & Growth
Glendinning Smith LLP continues to grow with Vasdev Design by their side. We remain a creative and strategic partner, supporting their marketing efforts, keeping their brand presence sharp, and evolving alongside their business. The result has been a client that is not only proud of their brand, but confident that it reflects who they are today and where they’re headed tomorrow.
