Case Study: Care Cottages
Care Cottages is a small-format senior care provider offering a more personal, home-like alternative to traditional long-term care. With two established homes and ongoing expansion across British Columbia and Alberta, their model is built on dignity, respect, and compassionate, individualized care for seniors.
As Care Cottages continued to grow, they needed a digital presence that reflected the warmth and humanity at the heart of their services. Vasdev Design was brought on to lead a full digital branding initiative, creating a welcoming website that communicates trust, comfort, and care to families navigating important decisions.
Project Objectives
Results
Step 1
Brand Direction
We began with a discovery phase focused on understanding Care Cottages’ philosophy of care, target audience, and expansion goals. Families exploring senior care are often under emotional stress, so clarity, reassurance, and empathy were essential. This insight shaped a brand direction centered on warmth, respect, and calm, ensuring the digital experience felt supportive rather than clinical or overwhelming.
Step 2
Warm, Accessible Design
The website was designed to feel inviting and reassuring from the first interaction. A soft, warm visual theme paired with natural green tones was used to promote feelings of health, wellness, and comfort to reflect the peaceful, home-like environment Care Cottages provides. Clear navigation, plain-language content, and thoughtful layouts made it easy for families to understand care options, explore locations, and find answers without friction.
Accessibility and ease of use were prioritized throughout, ensuring visitors of all ages and abilities could navigate the site confidently.
Step 3
Results & Building Trust
The completed website delivers a compassionate digital experience that mirrors the care provided inside each home. With clearer messaging, intuitive navigation, and a calming visual identity, Care Cottages is now better positioned to connect with families, support continued expansion, and build trust at a critical moment in their decision-making journey.
