Case Study: Modern Classic Builders
Modern Classic Builders, a full-service design and build company based in Nanaimo, BC, has established a reputation for delivering custom projects that combine modern design and timeless craftsmanship. Serving Vancouver Island, the company offers a range of services, including residential and commercial design, construction, and project management.
Project Objectives
Results
Step 1
Crafting a New Brand Identity
Modern Classic Builders sought to establish a distinctive online presence that reflected both their modern aesthetic and commitment to high-quality craftsmanship. We began by refining their brand identity, which included designing a sleek and professional logo along with messaging that highlights their unique approach to building.
The new brand identity was carefully integrated into all digital materials, ensuring consistency across the website, social media, and other marketing channels. The messaging was tailored to resonate with homeowners who appreciate design, craftsmanship, and a hands-on, personalized approach to construction.
Step 2
Dynamic Website Development
We designed a custom, user-friendly website that showcases Modern Classic Builders’ services and portfolio with a clean, modern layout. High-quality images of completed projects and detailed service pages highlight their expertise and craftsmanship. The website is optimized for all types of devices, with clear calls to action to encourage inquiries and project consultations, making it an effective tool for lead generation.
Step 3
Impactful Digital Marketing
We implemented a targeted digital marketing strategy, focusing on local SEO to improve search rankings and drive organic traffic. We also created engaging content to showcases their expertise and build an active online presence. Ongoing marketing efforts continue to boost brand awareness and generate high-quality leads.
The new website paired with our marketing strategy have enhanced Modern Classic Builders’ digital presence, increasing traffic, engagement, and customer inquiries, ultimately solidifying their position as a leading design and build company on Vancouver Island.
